Tuesday, June 8, 2010

AWDC launches 14th HRD Awards design contest, 2011 theme is ‘You and Me’

AWDC LAUNCHES 14TH HRD AWARDS DESIGN CONTEST, 2011 THEME IS ‘YOU AND ME’

AWDC LAUNCHES 14TH HRD AWARDS DESIGN CONTEST, 2011 THEME IS ‘YOU AND ME’

Antwerp, May 26, 2010 – Antwerp World Diamond Centre (AWDC) has launched the 14th edition of its HRD Awards diamond jewellery design competition. The theme of the HRD Awards 2011 is “You and Me.”


The biennially held competition is widely considered to be the world’s leading diamond jewellery design contest, and in the past it has proven to be a valuable stepping stone for young designers on their way to successful careers in the jewellery industry. The competition’s goal is to foster creative talent, with entrants encouraged to let their imaginations soar, and then translate them into innovative jewellery.

In adopting the theme of “You and Me,” AWDC intends inspiring contest entrants with the mystery of dualism. This provides the young designers with wealth of possibility, as they express through the creation of diamond jewellery the interplay of two elements which are irreversibly intertwined, sometimes complementary and sometimes in contradiction.

As has been the case in previous years, AWDC will coordinate the extensive global promotional campaign to highlight the jewellery produced by the finalists and laureates of the HRD Awards 2011. It includes a trilingual printed and online catalogue, an international media programme, and a travelling jewellery exhibition that will appear worldwide in museums, trade fairs and industry events during the course of 2011 and 2012.

With the contest now launched, the deadline for registration and the initial submission of designs is October 15, 2010. Laureates reaching the final round will be informed by mail following their selection by a professional jury. They will be required to produce the actual jewellery, and will be assisted in obtaining sponsors by AWDC. The finished diamond jewellery pieces will have to reach AWDC no later than March 31, 2011. An elite panel of international judges will select the finalists and first place winner on May 26, 2011, and an awards ceremony will be held in Antwerp on June 30, 2011.
A dedicated HRD Awards 2011 website has been launched at www.hrdawards.com.


KEY DATES

15.10.2010 Deadline for registration and submission of designs.
28.10.2010 Professional jury selects laureates designs.
05.11.2010 Selected laureates are informed by mail.
31.03.2011 Submission of the actual (finished) jewellery pieces.
26.05.2011 International jury selects finalists and winning jewellery design.
Finalists and winner are notified.
18.06.2011 Award Ceremony and Inauguration Show
in cooperation with Royal Ballet of Flanders
and the Flemish Opera House, Antwerp. (tbc)





Kaushik Sanghvi.
Mahavir Gems